Dixondale Farms: A Century of Family Tradition and Agricultural Excellence
Dixondale Farms, a family-owned business rooted in Dimmit County since 1913, continues to thrive under the leadership of Jeanie Martin Frasier and her husband, Bruce. The farm, which started with 40 acres, now controls 90% of the U.S. onion plant market and is the largest cantaloupe grower in Texas. The Frasiers’ commitment to family and hands-on agriculture has shaped the farm's success, passing down work ethics and farming knowledge through generations.
The farm also embraces modern challenges, adapting to regulatory changes, rising competition, and a surge in demand during the COVID-19 pandemic. Dixondale's commitment to quality and transparency has fostered long-lasting relationships with employees and customers alike. The Frasiers continue to innovate, such as with instructional videos for home gardeners, ensuring the next generation of agricultural workers and enthusiasts is ready to carry the torch.
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