Jim Schwertner Keeps Texas Cattle Heritage Alive with Heart, Handshakes, and Helicopters
In a world of digital contracts and fast-moving markets, Jim Schwertner runs Capitol Land & Livestock the old-fashioned way—on trust, grit, and a firm handshake. As one of the largest cattle dealers in the U.S., Schwertner honors his family’s 150-year ranching legacy that began with just 200 acres and has grown to 23,000.
From horseback herding to high-flying visits with clients in his Citation jet, Schwertner blends tradition with innovation. Raised in the back of a station wagon during his parents’ early cattle auctions, he eventually took over the family business and continues to instill values like hard work, integrity, and stewardship. Now, with his son representing the fifth generation, the ranching legacy lives on.
Whether it's transporting Texas A&M’s beloved mascot Reveille or reminiscing about beer-serving bank managers, Schwertner’s story is filled with charm, humility, and a deep love for the cattle business and the people in it.
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